As a premium EV brand under Dongfeng Motor Corporation, Voyah has quickly become a new favorite in the Chinese EV market. Voyah is known for being more luxurious as well, including models whose prices are indicative of its high-end positioning. The luxury electric SUV Voyah FREE starts at around ¥313,600 ($43,000). Employing a dual-motor all-wheel-drive system the SF7 claims to offer 505km of range on a single charge, in addition to developing 680hp. It is also an attractive proposition for buyers in the performance market, with 0-1000 km/h acceleration of just 4.6 seconds.
It also makes sure to include the latest features in Voyah cars. Keeping you connected and safe is a 12.3-inch digital dashboard, an available 9-inch center console touchscreen, and active driving assistance features like adaptive cruise control and automatic emergency braking standard on the FREE. Many luxury EVs have these, but in comparation to international products such as Tesla, Voyah offers a competitive price. That makes Voyah's first electric car about on level with the Tesla Model Y, which costs ¥316,900 ($43,500) in China and offers similar range and performance but without the plush designs found in a more luxury-oriented model.
The subject of luxury under the Voyah banner is more about the way it drives and how it's put together than its performance or technology. The brand is focused on making the insides friendlier to nature and according to this concept will be used eco-friendly substances like recycled plastic, eco-leather etc. It also resonates well with Chinese consumers as an increasing number of environmentally conscious trends have sprouted across the globe. The result is that 58% of Chinese car buyers in a 2022 McKinsey survey said that they prefer products with sustainability attributes, and brands such as Voyah are starting to incorporate them into their designs.
From the pricing strategy point of view, apart from international models like Tesla, Voyah is also competing with domestic pure EV brands like NIO and Xpeng. For context, NIO's ES8 starts at ¥468,000 ($64,000) but offers similar performance and content as the Voyah FREE. The price difference makes Voyah quite competitive, especially among buyers who want premium features in a more attainable kit.
"The future of auto industry is electric and intelligent," stated Zhu Yanfeng, Chairman of Dongfeng Motors. Voyah is an embodiment of this, offering a blend of luxury along with cutting edge EV tech and competitive pricing that makes it very interesting in the rapidly changing Chinese electric vehicle scenario.
The Voyah car price is indicative of its premium positioning and yet still competitive in the luxury EV segment. Fueled by FREE, the brand is expected to gain a significant portion in China's growing EV market, giving consumers that want an alternative luxurious high-performance transportation option a modern and sustainable product at a very competitive price compared to most of its competitors.